Featured Story From the Field

Lincoln Square Neighborhood Center, New York, New York
The setting
The apartment buildings known as Amsterdam Houses, Amsterdam Addition and Lincoln Amsterdam House are just steps away from the cultural oasis of Lincoln Center on Manhattan’s Upper West Side. But this housing is a world apart.
More than eight hundred people age 60 and older live in 13 high rises and a small, moderate-income cooperative apartment house nearby. Most residents are African-American or Latino, almost two-thirds are poor, and more than 90% have lived there for at least 30 years. In recent years, many of them have shaped, and been shaped by the NORC program of Lincoln Square Neighborhood Center. The NORC program offers service, support, and camaraderie in an environment that thrives on senior empowerment. More...
NORCs in the News
Fredda Vladeck interview in Designer/Builder magazine
The January/February (2008) issue of Designer Builder magazine features an interview with NORC program pioneer Fredda Vladeck, who is director of the United Hospital Fund’s Aging in Place Initiative. Ms. Vladeck tells the story of the creation of the first ever NORC program—in the Penn South Mutual Redevelopment Houses of New York City—describing the political and financial challenges, sharing lessons learned from this program and others nationally, and discussing how programs can more fully engage seniors in the future.
“What we’ve accomplished is about changing the discussion from long-term care to long-term living,” she states. Download the Article
